DaVinci Whitening Is Junk

Recently, San Antonio Groupon was treated to a great offer from DaVinci Teeth Whitening. For the low, low price of $79, you could get a 40 minute session of whitening at one of their spas. Of course, this procedure was to be performed by someone who is not a dental professional, but that is really neither here nor there. What DaVinci really tries to sell is that their whitening gel is "organic" and "natural".

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I really love claims like this. The term "organic" has taken on a life of its own as many people hope to move towards a more natural lifestyle. Just adding the word organic to a product is a license to charge more. Well lets get down to the heart of what organic really means. Organic, in its true form, refers to any substance that contains carbon. Carbon is an element that is absolutely essential for life. Amino acids, proteins, carbohydrates…all the building blocks of life are made up of complex carbon molecules. These are truly organic compounds. When you are buying organic produce at the grocery store, what you are buying is produce that conforms to a certain philosophy of production, like abstaining from using synthetic pesticides. So even using the term organic in reference to this type of product is a complete misnomer in the first place.

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The active ingredient in all dental whitening products are peroxides. Either hydrogen peroxide or carbamide peroxide. Yep…hydrogen peroxide. Just like under your sink…except in gel form not liquid. Really good whitening products add some things into the gel that help with sensitivity like potassium nitrate and sodium fluoride. Both extremely good products at protecting enamel and relieving sensitivity.

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My problem with DaVinci is pretty simple. They claim that their whitening product is organic. Well, its hard for a chemical that contains no carbon to be organic. So lets give them the benefit of the doubt…maybe they mean it was produced using "organic methods." Interesting. The problem with that is hydrogen peroxide is actually very difficult to manufacture. There are really only a couple of legitimate ways to make hydrogen peroxide at any kind of large quantity. The chemistry is pretty complex and it involves a lot of intricate reactions. My guess is DaVinci did not re-invent the hydrogen peroxide wheel. So maybe they mean organic by the gel or the additives that are in the product. The gel in most bleaching products generally contains cellulose, which is a plant product. So yes, by use of cellulose, they are probably finding some sort of mental justification for claiming their product is organic. Guess what….all other bleaching products use the same type of cellulose gels! So by their reasoning, all dental whitening gels are organic. It's an interesting thought process. Maybe they eliminated the additives. If so, then you anyone using their product will experience more sensitivity than any other whitening product. Not something I would recommend.

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For me, its pretty simple. Let dental professionals handle teeth whitening. The spas can continue to do mani/pedi's, massages, facials, hot stone treatments, paraffin wax treatments, waxing, etc etc etc. Don't trust the people that highlight your hair to highlight your teeth. Teeth don't grow back.